is the registered trade mark of the creative designer
Maria Doychinova

MA - University of Applied Arts / Vienna
Worked for Roland Mouret und Hussein Chalayan / London
based in Vienna, Austria


We investigate the construction of urban space and the changes taking place between arts, fashion and architecture. Recognizing the meanings and locations of space, we identifying our self(s) as a fashion label underpinning, the visual and material fabric of modern life.

The Vienna based label Doychinoff creates conceptual, high-quality, avant-garde fashion. The innovation our product lies with the creative leadership in design. Every collection is created in the form of a perfect art piece, which corresponds to important requirements. We try to satisfy the desire of our clients for an expressive and intelligent fashion with which they can be identified. We speak with our costumers personally and perceive them as a follower off individual concepts. Doychinoff design offers personality, individuality and high class to the customer.

Exclusive materials and exact production are rules. We exclude commercial production. Parts of each collection are limited, exclusive and unique. The advertisement and presentation contain the typical conceptual dimension of the label. Luxury and quality is strongly connected with emotion, feeling and experience.

The Designer and owner of the Label Maria Doychinova, graduated the Univeristy off applied Arts in Vienna with Prof. Victor&Rolf and Raf Simons. Then she worked in London for Roland Mourette and Hussein Chalayan. Afterwards she came back to Vienna to establish the Label DOYCHINOFF. Since then, we present our Collections each season during the Paris Fashion week.









  • GENERAL: office@doychinoff.com
  • SALES:     sales@doychinoff.com
  • PRESS:     press@doychinoff.com